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Deploying CBC in Organizations

This guide walks leaders through deploying Collaborate by Contract (CBC): from framing the concept and preparing yourself, to gaining buy-in, drafting agreements, executing, scaling across org types, managing resistance, and sustaining CBC as a discipline for clarity and accountability.

Deploying CBC in Organizations

1. Introduction
Sets the stage by explaining why traditional frameworks like OKRs and KPIs often fail to deliver on execution. Leaders will see how CBC enforces accountability through agreements made before work begins, and why this discipline matters whether you’re running a startup or steering an enterprise.

2. Foundations of CBC
Introduces the core principles of CBC: agreement-based execution, commitment before execution, explicit dependency management, structured flexibility, and hierarchical alignment. Leaders will learn what makes CBC different from other goal-setting methods and why clarity and accountability are non-negotiable.

3. Assessing Organizational Readiness
Before deploying CBC, leaders need to understand their starting point. This step explains how startups struggle with chaos, midsize businesses with misalignment, and enterprises with bureaucracy. Leaders will find a readiness checklist to gauge whether CBC can address their team’s current execution challenges.

4. Preparing the Groundwork
Rolling out CBC doesn’t begin with grand declarations—it starts with careful preparation. Leaders will learn how to secure executive sponsorship, pilot CBC on a manageable project, train contributors in negotiation and clarity, and establish templates that standardize agreements across the organization.

5. Deploying CBC by Organization Type
Breaks down how to tailor deployment to different company sizes. Startups will discover how to keep agreements lightweight while preserving agility. Midsize businesses will see how CBC can align departments and eliminate cross-team confusion. Enterprises will learn how to formalize CBC into compliance workflows, vendor contracts, and large-scale dependencies.

6. Managing Change and Resistance
No new framework comes without pushback. Leaders will learn how to handle common objections—such as claims that CBC is too rigid or slow—by showing how structured agreements actually reduce wasted time and scope creep. This step provides practical strategies for addressing cultural resistance and proving the value of CBC.

7. Sustaining CBC
Adoption is one thing, sustainability is another. This section shows leaders how to embed CBC into the fabric of their organization through review and renewal cycles, shared repositories of agreements, and recognition systems for honoring commitments. Over time, leaders will learn how to make CBC an enduring discipline rather than a passing experiment.

8. Conclusion
Reinforces CBC as more than a framework; it’s an operating system for execution. Leaders will walk away understanding how CBC creates clarity, enforces accountability, and drives outcomes across teams and company sizes, replacing performance theater with real discipline.

Al Newkirk profile image Al Newkirk
I'm an engineering leader and mentor who scales teams and systems in high-growth technology companies. I write about leadership and execution, in work and in life, with practical, bullsh*t-free insights for leaders and operators.